Custom Designs.
Real Results.

From high-converting sales funnels to event graphics and brand identity, I design work that performs, on screen or in print, from concept through final delivery.

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Sales Funnels & Websites Branding & Visual Identity Trade Show & Exhibit Graphics Large-Format Print Production Conference & Event Collateral Project Coordination

Hi, I'm Erin Avvento — Designer & Creative Director based in Orlando, FL.

Throughout my career, I've brought both creative polish and production discipline to every project, from cohesive brand systems to large-format print, digital funnels, and conference collateral.

My background spans DoD government contracting, in-house creative teams, and running my own design practice, which means I'm just as comfortable managing a complex print production run as I am building a high-converting sales funnel from scratch.

I take projects from sketch to a production-ready file, managing vendor relationships, coordinating timelines, and keeping quality high even when things move fast.

Whether the work is a trade show booth, a conference program, a sales funnel, or a full rebrand, I show up organized, collaborative, and ready to deliver.

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Event Signage, Branding & Print Collateral

The Free Mama 3-Day Retreat

TFM directional sign
The Free Mama 3-Day Retreat, Event Directional Sign
TFM event banner
The Free Mama 3-Day Retreat, Event Banner
TFM photo cutout prop
The Free Mama 3-Day Retreat, Event Photo Prop
TFM swag bags
The Free Mama 3-Day Retreat, Event Program
TFM event program
The Free Mama 3-Day Retreat, Event Swag Bags

Free Mama Live

Free Mama Live step-and-repeat backdrop
Free Mama Live, Branded Step-and-Repeat Event Backdrop
Free Mama Live event
Free Mama Live, Event Branding
Free Mama Live, Event Program
Free Mama Live, Event Program
Free Mama Live, Event Program
Free Mama Live, Event Program
Free Mama Live, Event Program
Free Mama Live, Event Program
Free Mama Live, Event Program
Free Mama Live, Event Program

Tax Savvy Pros Collateral

Tax Savvy Pros business expo booth
Tax Savvy Pros, Business Expo Booth

The Free Mama Collateral

TFM program mockup
The Free Mama, Digital Product Mockup
TFM workbook mockup
The Free Mama, Workbook Mockup
TFM book bundle mockup
The Free Mama, Book Bundle Mockup
TFM sales page
The Free Mama, Sales Page

Positive Parenting Solutions Collateral

Positive Parenting Solutions brand mockup
Positive Parenting Solutions, Course Mockup
PPS sales page
Positive Parenting Solutions, Sales Page

Client Websites & Sales Funnels

Biofy website
Biofy, Website
Breakthrough Woman website
Breakthrough Woman, Website
No Pants Project website
No Pants Project, Webinar Registration Page
Richard Kelley website
Dr. Richard Kelley, M.D., Webinar Registration Page
The Free Mama website
The Free Mama, Website
Positive Parenting Solutions website
Positive Parenting Solutions, Website

What My Clients Say

A Little Client Love

Lauren Golden testimonial
Lauren GoldenFounder of The Free Mama & The Free Mama Movement
Valerie Grace testimonial
Valerie GraceFounder of the Breakthrough Woman & 1111 Life Mastery

What I Bring

Capabilities Across Every Medium

Trade Show & Exhibit Graphics

Booth backdrops, large-format banners, exhibit signage, and custom display graphics. Production-ready files built to spec for any venue or print vendor.

Conference & Event Collateral

End-to-end conference packages: programs, badges, wayfinding signage, stage graphics, outreach materials, and branded event assets. Everything production-ready well before doors open.

Sales Funnels & Web Design

High-converting landing pages, full funnel systems, and websites, custom designed from scratch with your branding, course assets, and digital collateral all cohesive and built to perform.

Branding & Visual Identity

Logos, style guides, brand kits, and design systems built to carry your message consistently across print, digital, events, and everything in between.

Print Production & Vendor Management

Production-ready files with proper specs, color management, and print preparation handled end to end. Direct vendor coordination from concept through press-ready delivery.

Creative Operations & Team Leadership

Intake systems, traffic management, vendor coordination, and designer mentoring, all built to run a high-output creative function, whether leading an in-house team or working with external partners.

The Process

How We Work Together

01

Discovery

We talk through your project, goals, timeline, and any production requirements.

02

Proposal

I scope the work and send a detailed proposal with timeline, deliverables, and investment.

03

Kickoff

Contract signed, assets gathered, and the project officially gets underway.

04

Design

Initial concepts delivered, typically within two weeks of project start.

05

Refinement

We review, revise, and finalize together until the work is exactly right.

06

Delivery

Final production-ready files handed off, ready to print, publish, or launch.

First impressions happen in 0.05 seconds.

Your visuals are doing a lot of talking before you get the chance to. Whether it's a website, a trade show booth, or a conference program, design that looks polished and intentional makes a real difference.

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Erin Avvento

About Me

Hi, I'm Erin Avvento

Wife, mom, Creative Director, and founder of Reyden Solutions LLC. With 15+ years of experience across government contracting, in-house creative teams, and independent practice, I deliver polished, high-impact design across print, digital, web, and brand, on deadline and at scale.

I started my career designing large-format graphics, trade show exhibits, conference collateral, signage, and print production for Department of Defense contractors, where quality standards and delivery timelines were non-negotiable. I managed full project lifecycles, intake, proofing, vendor coordination, and final output, often across multiple concurrent projects, including annual exhibit graphics for I/ITSEC, one of the largest defense and simulation conferences in the country. I also coached a group of web design students weekly over two years, reviewing work, demonstrating techniques, and helping them develop production-ready skills.

Through Reyden Solutions, I expanded into digital funnels, branding systems, and web design for entrepreneurs and course creators, building scalable creative workflows and delivering conversion-focused design independently.

I hold a Bachelor of Fine Arts in Graphic and Interactive Communications from Ringling College of Art and Design. When I'm not at my desk, you'll find me running a weekly build-your-own pizza night, listening to audiobooks while I cook or putter around the house, and soaking up the chaos with two preteens who are growing up way too fast.

Adobe Illustrator Adobe Photoshop Adobe InDesign Adobe Acrobat WordPress Dropbox Google Drive Asana Trello Slack Mac & PC

Whatever the Project

Let's Work Together

If you need a high-converting sales funnel or website built from scratch, fully custom, no templates, designed to perform...
If you need trade show graphics, large-format exhibit displays, or a complete conference collateral package, on spec and on deadline...
If you need a design partner who can also manage workflow, coordinate vendors, and keep complex multi-piece projects on track...
If you need someone who has built creative processes from the ground up and knows how to scale them...

Then you're in the right place.

Reach Out

Get In Touch

Have a Project in Mind?

Whether it's a website, a trade show display, a conference program, or a full rebrand, I'd love to hear about it. Tell me what you're working on.

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